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So you've decided to run for public office
Good for you. Here is what you'll need.
There are three minimum requirements which will concern you:
- You must be a Japanese citizen.
- You must be 25 yrs. old.
- You will need access to ¥300,000 in cash.
There are other minor requirements, but my guess is if you were cleared to become a citizen, you need not worry about them. I'm talking about no ties to the yakuza, criminal record and other negative influences on your life.
The following are requirements more of a personal nature and my opinion only. These requirements are more based on observation and my own experience. You will need:
Communication skills: I'm guessing your conversation skills will be considerable. Of concern is your reading and writing. Being able to read a substantial number of kanji is highly recommended. Junior high level will probably be a minimum. Illiteracy will not stop you from getting elected, as long as someone in your circle of supporters is willing to do the requisite translation and paperwork. Unfortunately, if you can’t read, you will likely get elected at least once but will easily be manipulated by your peers. Although the majority of the documents will be delivered to you a week to 10 days before the beginning of each session, there will be also be plenty of on-the-day docs, not to mention amendments put in your hands 5 minutes before you're expected to vote on them. If you have an understanding with the councillor sitting beside you, perhaps that won't be an issue. But better to be somewhat literate. Personally, if you've made the effort to become a citizen, you need to be literate anyway. So I hope you studied harder than the average bear.
People skills: You should be a relatively well known in your community. You should have a wide circle of friends of varying ages and social levels. Ideally you will be known in both the Japanese and foreign communities. Since you are likely to be the first foreigner in your town or city to run for office, many citizens will ask the only foreigners they know about you, so it is important that your reputation amongst the foreign community be passable. Given our era of social networking, a negative reputation might translate into a deal breaker due to the demographics of your likely voter. You don't need to be outgoing, but it will help. In your new job, you will meet a lot of people. If you can make small talk at the drop of a hat, it will save you some awkward moments.
Looks: It will help if you look foreign. I'm not saying a foreign-born Japanese, Korean or Chinese can't win, but there is a distinct advantage to looking different than your competition. The only interaction you will likely experience with the voter is your photo. If, like me, you are clearly foreign-born, then a decent picture is going to be all you need. The Japanese have a reputation for being insular. To an extent the term is accurate, but the Japanese also have a history of searching out and embracing new ideas and customs. I'm sure the voting public will be intrigued by you. And in the political arena, any conversation about you is free advertising. The more people are talking about you, the better. You can help the conversation by seeking out people who are commonly known for small talk and gossip. Hairdressers and taxi drivers are good examples. Bar owners are another.
Issues: You will need to have an issue, something you can own. You don't need to be THE expert, but voters will need a soundbite, something they can identify you by. In my case it is generally the environment, in particular the bicycle paths which crisscross my city. When people think of me, they think of a guy campaigning on his bicycle. Your manifesto will have a few issues listed, but decide which issue you want your voter to remember.
One Year to Starting Gun
I know you’re nervous that you're really going to do it, you’re really going to run. You’ve gotten your citizenship and you’ve managed to convince your spouse and a few friends you are very serious. I’ve named this section “One Year to Starting Gun.” But really, you want to start as soon as you can. If you haven’t got your citizenship yet, I would hold off on mentioning political aspirations until you do (just sayin’). This section is for those who already meet the candidate requirements or anyone who wants an idea of what they have to look forward to.
By the one year mark you should be trying to get involved in political events, often fund raisers. It’s time to start shaking hands and rubbing elbows. Look for political events you can attend. While at these events, start mentioning that you are thinking of entering the race. Most people you tell will be incredulous, initially, but as the months progress and the rumour mill begins to grind, the more progressive elements in your politically-minded community will start approaching you to confirm your intentions. You are a unicorn for them. They will not be able to stay away.
I’m guessing there will also be councillors in your city/town gov’t who hold views similar to your own. Go and meet them. Councillors will always have time for a constituent. Be aware, sitting councillors will be your competition so not all of them will be happy to see another candidate join their next race. They may even steer you wrong, so don’t necessarily believe everything you hear. Trust, but verify. That said, I still recommend you meet them. In initial meetings, you don’t need to be a policy wonk, don’t need to impress them with your knowledge of local issues. You are only there to meet and greet. To be blunt, every politician I’ve ever met has been very polite. Abrasive, arrogant, aloof people don’t get elected locally. You will also notice local politicians are often very passionate as well as compassionate.
In addition to looking for potential allies once you're elected, there is another goal you'll need to consider at these initial meetings - posters. If you’ve paid attention to past elections, you’ll have noticed those big billboards full of candidates’ posters all over town which appear a few weeks before an election. In my city there are 460 locations to cover. It is not an easy job to put up all those posters, especially for a new candidate. What you likely don’t know is that all those posters are put up in the first few hours of the official election period. But don’t despair, you won’t have to put up all those posters by yourself. My first election, I teamed up with a group of 6 like- minded councillors and split up the work. We each took 50 ~ 60 locations and, with the help of a few friends, put up each others’ posters. In this way the job was done well before lunch.
In one election I decided to do all 460 locations on my own. My poster team was around 30 people and took the better part of a day. Trust me, working with a larger group of politicians is much easier. Just make sure before you join a group that you are only signing up for poster sharing duty and not some other obligations once you're elected. I have yet to hear of follow-on obligations, but better to make things clear before you start.
Perhaps you already know someone who is politically aware. If you don’t already have someone in mind, you would do well to find a political advisor, someone who knows the movers and shakers in the political community. You may find such a person at political events, but I would hope you can find someone in your (family’s) circle of friends. This person will have his finger on the pulse of the town and help you with policy. Ideally s/he will continue to advise during your career. You will always need people helping you manoeuvre through the waters. Your advisor may not have so much influence themselves, but they will know people who do. If I had to guess, once your intentions become common knowledge, such people will gravitate towards you.
Six months before your election there will be some jostling amongst mayoral candidates. Choose a mayoral candidate and get your intermediary to introduce you. It won't matter if your candidate wins or loses but it will be better if s/he has considerable support. To be blunt, your candidate will be able to help you a lot more than you will be able to return that help. And they will want to help. For them, the more support they seem to have from councillor candidates, the better. It is win/win. Probably the biggest help will be an offer to distribute your flyers along with their own. Such an offer is worth a considerable sum. Generally, posting services charge around ¥3 per flyer. Multiply that by 100,000+ households and one gets an understanding how valuable such help could be.
Your mayoral candidate will also invite you to their political rallies, giving you a chance to be seen by the masses. Don't have any illusions that you will get any votes from the people at such rallies. People who attend such rallies are often quite plugged into the scene and will have offered their support to an already established candidate and have voted for the same candidate 2 or 3 times already. You should still attend such rallies for the word-of-mouth buzz you will create. Though the attendees may be plugged in and already committed, their kids, friends and relatives are likely closer to the periphery and still uncommitted. The older, rally-attending generation will probably want to talk about you to various people in their lives. From their perspective, seeing you at the rally was probably the most exciting thing to happen at an event in decades.
Choosing a Party
Don’t.
In a nutshell, if you choose a party you are locked in. You may benefit but may also suffer, depending on the fortunes of the party. Unless you are planning to reach the Diet in your career, the parties will always need you more then you need them. Don’t join and you will always be free to vote according to your conscience. The voting public will appreciate that. If you’re in a party you’ll always be a slave to your party leader and his agenda. On the other hand, being independent can sometimes make your life very dramatic since there is always a chance you will be the deciding vote.
In addition, I would point out that most parties want you to prove yourself in an election anyway. Unless you are dedicated to a party through a family member, you won't be let in even if you ask. Once you're elected, a party may or may not approach you. In my years in office, the topic only came up once, more of an offhand suggestion than a serious request. They won't provide you with funds or help you campaign. You'll have to do that all by yourself. At best you'll be allowed to use their logos. And if you’re lucky, they may also keep you in the loop in regards to regional or national policies coming down the pipe.
Two Months to Starting Gun
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You will need a proper campaign/poster photo and line up a printer for your posters. Legally, you can use any photo of yourself you like but I would advise arranging a proper high definition photo shoot. Be sure to ask your photographer to leave plenty of frame around your face. You will need this space for your name and other details. If the framing is too tight, you'll end up having script across your face/body, making it harder to read. The photo must be taken at least within 6 months of the election.
Your printer should be able to recommend a pro photographer and make all the arrangements such that the cost of the photographer will be included in the bill for posters. If you’re in the
関東 area, I recommend
Ben Parks. These posters must be a given size (A3) so be careful you don’t go with some fly-by-night who gives you a rock bottom price because they got a deal on off-size paper from their cousin who works in Thailand. The posters should also get a plastic laminate to protect it from rain, as well as having a sticky backing. Expect the process, from the time of submitting your data to the printer to receiving the posters, to take at least 10 days. The posters should be ready at least 2 weeks before the start of the election, so don’t dilly dally. Don’t worry about the cost - posters are covered by the Election Bureau so the printers will look after the billing. You just need to prepare your Illustrator file and make sure your poster follows the rules. Be sure to consult the rulebook. You don’t want to be printing twice.
I would advise you ask a presently sitting councillor to recommend a printing company. If your printer is also printing for other locals, you know they’ll get the dimensions and all the other little things right.
By now you should also have your flyers printed and have started handing out your political
名刺 (versus your normal business cards). Be aware, you cannot mention your candidacy until the actual starting day. Your cards, flyers and other paraphernalia should not mention anything but your name and contact info. A slogan is OK. Not to worry, everyone will know what’s going on when they see your card (if you do it right). There’s a lot of wink-wink nudge-nudge happening in the political arena.
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You will also need a sash (
襷) for campaigning. You can make one yourself if you like, but there are plenty of companies online that provide all kinds of election paraphernalia. You can get flags and jackets as well, but depending on your campaign, I don’t know if they are worth the investment. Flags and jackets will certainly make your campaign supporters look professional, if you don’t mind the cost. If you’re going to get professional paraphernalia, you’d best start buying two months in advance. When things start heating up, you don’t want to be trying to do everything at once.
Something to keep in mind, the election rules keep changing. There are plenty of unspoken rules and even rules which are written down but everyone ignores. After my last election I was told my flag attached to the back of my bike was actually illegal. Having groups of supporters in matching jackets could also be construed as threatening. You can talk to the local election board about what to expect, but actually all they will do is point to the rule book. Better to ask someone with experience.
One Month to Starting Gun
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This form is only applicable to Tsukuba City, Ibaraki Prefecture. |
The very first official step to entering an election is to get a candidate's package, issued about one month before the election at the election explanatory meeting (
説明会).
You don’t need to attend the meeting, but I recommend you show. It will give you a chance to meet some of the other candidates. Many of the more experienced candidates have staff to attend this meeting so don’t expect meet all the candidates. Your candidate's packet will contain a few booklets as well as some other materials. One booklet contains the application forms with explanations; the other explains election law. The forms cover both the application for candidacy as well as for registering volunteers, campaign offices, vehicles to be used, and campaign donations (if you receive any).
The electoral law is straightforward but somewhat silly in some respects. In my first campaign (2008) the Internet was still not something candidates were comfortable with. Though sitting councillors had an average age in the mid-50's, our oldest councillor was already 90. Some understood the web, but the older candidates did not. Candidates in my first campaign were allowed to have a web page but once the campaign officially started they were not allowed to update it. Social media was completely verboten. By 2012 the social media sites were taken off the forbidden list and web pages were allowed to update during the campaign.
Pre-campaign campaigning is considered off limits. That stopped no one, mind you. The law is worded such that people who are committed to running in an election are not allowed to say so in public. That doesn't stop them from saying things like, “I’m seriously considering running,” or, “I’ve put a lot of thought into running.” Before an election candidates are not allowed to actually ask the public to vote for them. In private meetings, behind closed doors with friends it’s fine. But not on a public street accosting strangers.
Mayoral candidate flyers started appearing in citizens' mail boxes about 2 to 3 months before the election. City council flyers started showing up a month before. Strangely, those flyers are all publications meant for "information only." The words “candidate” or “election” do not appear anywhere. No one is fooled, of course. The smiling candidates with all kinds of policies and previous achievements pretty much give the game away.
Though the intent of campaign law is broken on a regular basis by many candidates, unless someone complains about gross violations, the police almost never get involved. Complaints will initially go to the Election office. An official often just gives the offending campaign headquarters a call and lets them know to knock off whatever activity has gotten them into trouble. If the campaign continues in their erroneous ways, then the cops will get involved. Elections are under police purview, for what it’s worth, but barring a complaint, they pretty much sit on their thumbs. And even then, they are more likely to give a warning than actually take steps.
The Deposit: In your election packet there will be a deposit slip as well as instructions which bank(s) you will need to make a ¥300,000 deposit (this may vary by city or prefecture). You will first need to take the deposit slip to a local notarizing office (
法務局) where they will register your intent and give you a document for the bank. With the document you make your deposit. You will need to bring proof of the deposit to the Election Committee at a later time.
The deposit is one method for keeping the riff-raff out of the political game. Don’t worry about that money. Almost everyone gets it back. The rule for getting your deposit refunded is ridiculously easy. You only need to receive the votes equivalent to at least 10% of the lowest winning candidate’s total. In my city, the lowest ranked councillor usually gets around 1,800 votes. Anyone getting 180 votes or more has the deposit refunded. In my experience, only one or two candidates ever lose their deposit. It won’t be you, so stop worrying.
The Print Ad: you will be required to provide a print ad with a B&W photo for a special newspaper run which will be distributed to every house in your city. The content of the broadsheet will contain the manifestos of the various candidates. This paper will also be available at the various polling locations, just in case someone didn’t have a chance to see it at home. The election committee office will likely have the previous election's copy somewhere. If you ask, they will let you take photos for reference.
In your election packet you will be given a few pages of special layout paper on which you can state your policy ideas, your manifesto as well as your photo. The dimensions of the photo and the print ad are important. Read your handbook to ensure no mistakes. Since this is your first election anyway, you won’t need a long list of policies. You can add a bit about yourself, school and work record and even a doodle, if you like. Many candidates often add a manga drawing of themselves. At my age, I need reading glasses (sigh). You can assume that most voters will be similarly afflicted. If you try to say too much, you’ll need to use small fonts so you’ll only be making it harder for the older folks to read up on your ideas. The special paper you get in the packet will be shrunk down from around A4 to A6 (postcard) or smaller. So if you use 10 point font, it will come out as 2 or 3 point in the newspaper. Less is more.
Since this is your first election, don’t be shy about consulting with the election committee regarding any of your ideas. They are not proactively looking to disqualify anyone. The rule book covers the basics but you may have something up your sleeve not specifically covered. If you want to run around in a monkey suit, find out if it’s okay. Although I am a firm believer in asking for forgiveness rather than asking for permission, you should at least be aware that some activities will not fly. In my own experience, I’ve found the Election Committee members to be very helpful. Just understand, they are not allowed to give advice.
Preliminary Check: About a week to 10 days before the starting gun, your campaign will be required to provide all the filing documents and a sample poster for inspection. Members of the Election Committee will examine every document with a rigorous checklist. Be sure to bring your
inkan since you will most certainly be required to make some minor changes on the documents. Your poster will also be examined and measured. I can’t stress enough, if there is something wrong with your poster at this point, you are screwed. You may be able to get a super rush reprint, but it will cost and there’s no guarantee you’ll ever get them up before the vote occurs. You will lose the election and probably your ¥300,000 too.
Poster Duty: if you have found a group to share poster hanging with, by now you should know how many locations you will be responsible for. In your election packet will be a set of maps with all the locations marked for the whole city as well as a list of locations ordered by district (
丁). The poster locations are usually about 4 or 5 per km² in urban areas and 2 or 3 in the rural locations. Find the relevant maps for your assigned boards and either scan them into your computer or make at least two photocopies (the maps are A3 size so a simple home copier won’t work). Make copies of the relevant pages of the list as well. Do not mark up or give your original maps to your teams. Using the copies, divide the assignments and highlight each location. I mostly group by district.
I would recommend about 5 ~ 10 locations per team, depending on how far apart they are. You probably have a few local friends. Put a blast out on your social media page or messaging app for poster volunteers. I think you’ll be surprised how many people will answer the call. You don’t need to accept everybody so if you get flooded with volunteers, perhaps you can find another job for them to do.
You will need to prepare a few tools for your crews. You’ll need a wet and dry towel to wipe the board clean before you put the posters up. The boards will have been erected at least a week before hand so if you want the posters to lay flat, you’ll need to wipe off the grit and grime which has undoubtedly accumulated. If it’s raining, provide dry towels in a plastic bag.
You will need 4 thumbtacks for each poster. If your group is hanging 5 posters per location, you'll need 20 tacks. Go online and buy a big box, divide as necessary. Be sure to include an extra 10 pins or so in each kit for the ones which get dropped or bent.
Depending how handy you are, I suggest making tack pushers out of 10 cm doweling. A tack pusher is just a bit of wood to help push the tacks all the way into the boards. They save your crews’ thumbs. If you want to get fancy, glue some magnetic backing, the stuff that keeps those ads on the sides of cars, so the tack will attach and you can smash lickety split. The pushers don’t need to be complicated, but the volunteers will appreciate it.
Each crew will also need a garbage bag for the poster backing.
You need to provide the at least one extra poster for each candidate for each team. If a team has 5 locations, you need to provide 6 posters of each candidate and 20 pins per candidate plus 5 extra pins.
Finally, you’ll need copies of the relevant maps for each group, the location checklist and pen/pencil. You don’t need to provide a full copy of the maps to everyone. You, on the other hand, will need a full set of maps. Invariably some team will call and say they looked for 30 minutes for a location and couldn’t find it and they need to go to work now or feed the dog. Or it could also be that one of your volunteers wrecked two or three copies of a candidate’s poster before they figured out how best to peel and hang so they ran out of posters and could you please swing by location “6-14” and put up a poster? Whatever. Point is, you don’t know who it will be so you need to be able to find each and every location if necessary. That’s why you will need to have a full set of maps, extra posters and tacks.
At a location it’s best to set up a system. For example, on arrival, the leader will check off the location on the checklist. One person wipes the board while the other starts hanging posters. Once wiping duty is done the volunteer can grab the pusher and start ramming the tacks in flush, one in each corner. The tacks are there to prevent the posters from peeling off the board if it rains during the campaign week. I don’t need to mention again the posters needing laminated fronts, do I? Good. So the tacks and laminate will keep those puppies up even during the apocalypse. Clean up and on to the next location. From experience with 7 candidates’ posters, each location took about 5 minutes.
By now you will have likely seen campaign flyers showing up in your post and you’re thinking you should do the same. I won’t say you shouldn’t but I will say it’s probably unnecessary. The kind of voter you’re looking for are probably in their mid 20’s to early 40’s. They don’t pay attention to junk mail so I don’t see much point. Better to invest in a professional looking web site. Don’t waste money on a web programmer. Learn a few skills yourself and find a host with decent templates. You’ll only need it for a few months. You might want to print up some flyers so you have something to hand people during the campaign, but don’t expect to pass out tens of thousands. To be blunt, I can only speak of my own experience. I don’t know if people on the street in the major population centres will want your flyers. Just for reference, I only handed out a few hundred in my 2008 and almost none in my 2012 or 2016 campaigns.
If you have some factories, corporate headquarters or other rather large organizations in your constituency, you may want to spend a morning or two before the election at their front gate or parking entrance. You may stand on public property and wave to people coming and going. If you have your campaign sash already, I suggest wearing it inside out so your name is not visible. As I mentioned, as long as you don’t mention you are running, it’s not illegal. If you want you can also paste a few slogan-like kanji onto the front and back. If someone is wearing a sash in public they are either politicians or a reigning tourism queen. And unless you’re wearing some hospitality outfit, no one will mistake you for anything but a politician.
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What may surprise you is that many of the people who see you at the gates won’t even realize an election is looming. They are likely to think you’re some kind of nut. And let’s face it. You are COMPLETELY nuts. But that’s why you’re doing all this. Normal people don’t put themselves out there like us. Point is, you can rest assured many people who see you that morning are going to mention it to co-workers. They will be curious who the heck that foreigner is and why is he wearing the sash? Perhaps some co-workers with their ears to the ground will know about the election and maybe even heard some crazy gaijin is running. If you greet the workers a few different days, you’ll find by Day 3 or so, you’ll get people honking their horns, waving and just wishing you luck/ganbatte. One or two may even engage you just to see how sane you really are. Don’t be surprised if they address you in English. There are always a few people who want to practice/show off their language abilities.
In my case, on the recommendation of my wife, I spent the 10 mornings before the start in front of the local public day cares and kindergartens. Women have a lot of clout in the household. Especially in homes where the husband is at work all day. The husband may not have the time or inclination to follow the candidates so it is not uncommon for their wives to fill them in on details. I also spent time at the gates to local research institutions. As our city has a very strong car culture, those mornings and evenings in front of the institutes’ exits were mostly waving at the passing cars and bowing. Speaking from experience, you will need to be physically fit going in. You’ll be doing a lot of walking, cycling, bowing and waving. If you’re generally a couch potato, I would recommend a gym membership from at least 3 months out. You'll need to work those abs and gain upper body strength. If your waves and bows are lacklustre because you're pooped, don’t blame me if your numbers are also lacklustre. Just sayin’.
You may notice I didn’t mention riding around in a car, speakers blaring with the voice of some screechy annoying campaign caller. Now you can hire such a car and the city will even pay for it and the caller too. But trust me, you won’t stand out by doing everything the same as everyone else. My wife forbade me hiring a campaign car. It was not a hard command to follow. I hate those cars. You hate those cars. Trust me, just about every voter hates those cars. Even the older folk hate the campaign cars of the competing candidates. So what is gained by getting under everyone’s skin? I have yet to hear anyone say to me, “I didn’t vote for you because you didn’t come wake me up at 8 AM on a Saturday morning with your campaign car.” Lots of folks have told me they appreciate that I rode around on my bike, making no unnecessary noise. Especially at 8 AM on a Saturday morning. Riding my bike got people talking. It was a bit whacky by Japanese standards, but whacky is publicity. And since many of my issues deal with cycling and the environment, it was also appropriate.
And They’re off and Running
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It’s finally here. You’ve been planning for years so I’m sure you’re both nervous and relieved. First duty for the day is to head to the hall the Election Committee has designated for the purpose of examining your documents - likely at your city office. Yes, I know, all the documents were already examined a week or so ago. Not the point. It has to be done once again, this time for real. And be sure to bring your inkan because on the off chance the first examination missed something, you’ll need to be able to fix or redo it. First things first, sign in. Typically, most campaigns send representatives to the official examination. I personally like to make my appearance. Whichever you choose, in the long run, it won’t make a lick of difference. There is an official reception time by which candidates (or reps) should have signed in. Usually that would be 7:30. However, one can be examined at any time on Sunday. Just be aware your posters can’t go up before you’ve been certified.
At some point the various campaigns reps will be called up to choose a stick (lot) with a number at the bottom in the order they signed in.
This number decides which space the campaign will have on the poster boards. Once all the numbers of your poster group have been decided, around 7:45, the poster group will share this info with each other. Text the names and numbers of your group to your poster HQ and the teams can start hanging. But not so fast. The posters are only allowed to go up at the earliest from 8 AM and technically, only after your candidacy has been approved by the Election Committee. Not that it matters. No one is going to call the police if the first poster is hung at 7:55 AM and your approval isn’t quite done yet.
The poster boards are divided into squares with a number in each. Most candidates would prefer to be in the 1 ~ 3 position. That will be the left edge of the board. The other prime location is on the far right edge. It’s just optics, really. For you, it’s is unlikely to make much difference. My guess is you’ll stick out like a sore thumb anyway. And just like when you know a friend is in a commercial, once you see them, even in the background, you can’t stop your eyes from gravitating to their face during the flash they are on the screen. Your brain says, “Look! It’s Terry!” and you can’t stop yourself from looking. It will be the same with your poster. Once the citizens know you're there, every passing car, or a person walking by, their eyes will gravitate to you. They won’t be able to stop themselves.
Of all the posters on the board, yours will be the most scrutinized. This one campaign week is why “good enough” is not good enough! Your poster will make or break you. DON’T SCREW IT UP!!!!!
At 8 AM the Election Committee will begin the examinations of the candidates documents. This is done in the order of the number assigned. Technically, a candidate cannot begin campaigning until the document examination is finished and ratified. But no one is especially nit-picky if a candidate starts shaking hands and making speeches in public right on the dot of 8 while his rep waits his/her turn for examination. Each inspection doesn't take very long. If there are not any glitches on the paperwork, expect about 10 minutes per candidate. With 4 or 5 teams of inspectors, everyone is done by 9 AM. Since I am a rather hands on guy, I like to hang my share of posters. As I see it, I shouldn’t ask anyone to do something I am unwilling to do myself. Therefore, my first duty as an official candidate is to head to my designated route and wipe, peel and punch. I’m usually done by noon after which I usually head to the centre of town and meet and greet shoppers for a couple of hours.
Only one week of doing the headless chicken dance and it’ll all be over. But it will not be an easy week. Unless you are a sociopath (for what it’s worth, politicians score very high on the tests) you will likely feel a lot of stress. Tens of thousands of people are going to see you with your sash. They will be used to seeing the typical Japanese politicians fighting the fight, but no doubt they will not recognize you as a candidate at first. They’ll drive by you in their cars, pass you on the street, but if I had to guess, their first thought will be, “Is this a stunt? Where’s the camera?” Until they see you on the campaign poster, of course. Next time many of those same passersby see you they’ll smile, wave, honk and shout encouragement. And you’ll feel relieved, encouraged and just plain happy. It’s a wonderful feeling to be taken seriously in a serious business.
Naturally you will not be perceived in the same way as all the other candidates, as qualified, as connected, as Japanese. But hey, that’s a good thing. At least at the time of writing, all I see is cynicism, distrust and distain for politicians in general. Strangely, your presence will encourage the common folk, the drivers of trucks and servers of cold beverages, the people struggling, and even the ones who send their kids to Todai. I know, you’re thinking, “Jon has totally lost it. He should seek help.” But think about your own experiences in Japan for a bit.
There are some common traits that most Japanese share. Above all else, they love being seen as unique in the world. Coming from Canada I remember meeting Americans and invariably as conversation flows about movies and music, art and sports, a Canadian will almost certainly mention that X player, or Y musician is Canadian. They can’t help themselves. Japanese act in a similar fashion. Whenever a Japanese is honoured in the international media for some great achievement, they will burst with pride, in a Japanese manner, of course. So here you are. You’ve gone to great lengths to get your citizenship. You have flyers, posters, all the accoutrements of a politician. You are proclaiming to anyone who bothers to look, “Here I am. I AM JAPANESE and I love this country so much I’m willing to risk total embarrassment to do my best to help this country.” In a twisted way, you are validating every Japanese’ personal love for their country. You have declared that Japan is so awesome you’ve give up your original citizenship, given up your pride and given up your sanity to help the country you love. And the lookie-loos will see that. They will feel both proud and honoured that you have understood them.
You have made sacrifices in order to do something positive. So what if you’re not as qualified in politics as the other candidates. And to be frank, given the level of distrust in the general public, not being connected is a positive. No envelops of money are likely to be passed your way. No voting to build needless infrastructure just because your nephew’s construction company is doing poorly. And as for being as Japanese, well, you bring other skills to the table. At the minimum, you bring international experience. In the 25 years (at time of writing) I’ve lived in Japan, all I’ve heard from politicians, teachers and other leaders is Internationalism, Globalism and similar slogans. And here you are, proof that Japan is as international, as global thinking as anywhere. And you will get elected. By a wide margin.
The voters will feel good about themselves, because no one wants to have voted for a loser. They will enjoy being seen as cosmopolitan, open-minded and global thinking. You will become a member of one of the most interesting clubs ever devised. You will be as close to the making of political sausage as anyone around. You will be lauded, praised and feted. Of course you will also be pilloried behind your back. Damn bloodsucker that you are. Taking people’s hard earned taxes and wasting them on parties and junkets. Who does that dude think he is? Too big for his britches and an arrogant know-it-all shit-for-brains. Don’t let it bother you. If you don’t have a thick skin, you are not the right person for the job.
/digression
You will never make everyone happy. And so it should be. Some clever bunny once explained that politics is the interface between two or more warring factions on any given issue. Easy problems are solved by the individuals involved. A very short story:
- Maybe the well should be up the hill a bit so the cow dung from Neighbour X doesn’t contaminate the water.
The neighbours dig a new well. The End.
Conversely:
- If we dig the well up the hill, you will control the water because you own all the land around it. It should be closer to the village so people won’t have to walk as far.
- But then it will be contaminated by cow dung.
- We can’t agree so this problem should be brought to the village council.
The council voted for the well up the hill. One guy is happy, the other not so much. The happy guy will vote for the wise councilmen again. The unhappy dude will curse the obviously corrupt and greedy council who screwed him. Now multiply by 10 different projects, each of which divides the councillors in different ways and one soon understands why politicians are held in such low esteem.
/end digression
At this point I can’t much help you with campaigning as I just don’t know your constituency. The best I can do is advise you to find a location with a lot of people. Election rules forbid you to campaign on private property without permission. Sidewalks, parks and other public areas are OK. But not schools. Stay away from the kids. Say hi, but don’t ask to tell their parents to vote for you. Read the rules.
If your area has a mall, chances are you won’t be allowed in. Not because they don’t like you, but because they don’t want to inconvenience their customers. Nor do they want to irritate their clients by openly supporting a candidate. And if the mall gives you permission, they are pretty much obliged to offer the same courtesy to every candidate. That said, other candidates often hold rallies on the sidewalks right next to a mall’s parking lot. It gives their supporters a place to park, after all. That the supporters often stand on land belonging to the mall is irrelevant. They are there as “customers” and just happen to be interested in what Candidate X was saying so they stopped and listened. A nice little fiction, but much of the campaign is also charade-like.
If you can’t find a place with a lot of pedestrian traffic, then just find a busy intersection and stand on the corner and wave. That first Sunday will be rather gloomy because most people will only gawk a bit. Hopefully you won’t cause an accident by someone rubbernecking. You can stand and wave for a bit at a few corners for an hour or so. Come nightfall, try to find a place with good lighting. You want a streetlamp above you. If no one can see you, you may as well be at home.
Monday to Friday mornings are best spent revisiting those same company entrances or day cares I mentioned previously. During the day, look for pedestrian traffic or find a corner and start waving and bowing. Come evening, find another company parking lot to haunt and bow to the staff as they leave for home. As our city’s elections are in October, I’m often done by 7 PM. There just aren't many people, it’s already pitch black and I’m usually pretty much bushed. The Saturday, last day of campaigning before the election (campaigning is not allowed on election day except e-mailing and calling), I look for shoppers again or find busy intersections. The sun usually sets around 6 PM so I make a final tour around our drinking district. I used to own a bar in the area so I feel somewhat like their guy. If there are already revelers on the streets, I’ll try to engage. If not, I’ll stick my head into the shops of old friends from my bar days, give them a hello and gossip. Most of my friends are already well acquainted with some of the other male candidates. When local politicians need to unwind naturally they end up in many of the same haunts at some point.
So that’s the long and short of campaigning. It’s tiring, but has it’s rewards. You get to meet a lot of new people, hear many shouts of encouragement as well as honks from passing cars. You’ll be tired but in a good way. You will know your time was not wasted. Best of all, you will have silenced all those naysayers who laughed or even mocked your idea, not so many years back, when you first proposed running.
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They will have been watching from the sidelines, laughing and joking at your “vivid imagination.” And then you got your citizenship - one step taken. Their laughs and jeers will downgrade to smirks but with a sudden realization you weren’t joking. They will watch as you take one step after the other, and understanding will dawn on them how serious you are. By the time the starting gun is 3 months away, they will have begun encouraging you and spreading the word, bragging to their friends, families and co-workers. When the call comes for volunteers to put up posters, they’ll be first in line. They will pass out your flyers to anyone they ever met, to strangers, anyone who even crosses their path.
When the polls close and everyone is waiting for the tally, they’ll be the ones shouting at the computer to hurry up, bashing the mouse to reload the results page. And when the numbers come in and it’s clear you’re going to win in a landslide, they’ll be shouting and dancing, jumping up and down in exuberance. Oh ya. It’ll be worth it. And when your head hits the pillow that night, you’ll finally have the chance to ask yourself, “Oh shit, what have I gotten myself into?”